WIRED.COM: The Social (Wireless) Network: How Data Helps Carriers Enhance Coverage

TeleWorld CEO Shervin Gerami shares his insights on Wired.com:

Social media networks and mobile growth go together like voice and data. Mobile social networks give consumers the opportunity to connect with friends and family at a moment’s notice, and the ability to upload and download videos, photos, and more. And while it’s true that wireless carriers have had to endure challenges to enhance their networks to handle these activities, social media data can also be a great asset.

Used in concert with other forms of analysis, social media data can help carriers enhance their networks (through HetNet solutions, for example) and gain customers. The key is to understand the strengths and weaknesses of different data sets, and how they’re stronger when used together…

Read the full article: http://insights.wired.com/profiles/blogs/the-social-wireless-network-how-social-data-helps-carriers#ixzz3VceW4nq3